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好的城市旅游形象不仅能让慕名前来的游客流连忘返,更是一座城市旅游发展的无形资产,要想成为成功的旅游城市,不仅要有悠久的历史文化背景做依托、还要有独特的地理优势、以及让人流连忘返的自然美景来吸引游客,最重要的是一些文化旅游纪念产品的开发设计更是提高旅游城市形象的不可或缺的资源,但是,目前国内旅游纪念产品存在着一些共性的问题,具体体现在:产品单一,缺乏创新性,没有艺术价值,毫无新意的旅游产品已经让旅游人群对旅游纪念产品失去了关注度,也当成了鸡肋,让很多以旅游产品卖点为主的城市陷入窘境,尴尬不已。在这样的大背景下,开发并设计出有独特的旅游形象的旅游纪念产品,势必会给旅游者耳目一新的感觉,也能提高城市的形象,笔者经过研究调查认为漆艺文化旅游产品是提升旅游城市品位和知名度的最好的选择。
A good city’s tourist image not only allows tourists come admiringly, but also is an intangible asset of urban tourism development, in order to become a successful tourist city, not only have a long history of cultural backing to do, but also has unique geographical The most important thing is that the development and design of some cultural tourism souvenir products is an indispensable resource to enhance the image of the tourist city. However, there are some commonalities in the domestic souvenir products at present Problems, embodied in: a single product, the lack of innovation, there is no artistic value, nothing new travel products have been tourist souvenirs lost interest, but also became a tasteless, so many of the main selling tourism products The city into a dilemma, embarrassed endless. In this context, the development and design of a unique tourism image of the tourist souvenir products, is bound to give the tourists a fresh feeling, but also improve the image of the city, the author after investigation that the lacquer cultural tourism products is to enhance tourism The best choice for city taste and popularity.