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2015年7月2日下午,徐工集团品牌战略咨询、品牌形象应用整合项目结项会在徐工国际会议中心培训室成功举行,徐工集团副总经理韩冰,总经理助理徐筱慧以及各事业部和分子公司的品牌工作分管领导及相关团队成员以及咨询专家老师等76人参加了本次会议。据了解,徐工集团品牌战略咨询、品牌形象应用整合项目自2014年10月24日正式启动。在249天的推进过程中,项目组按照徐工集团董事长王民的“向高端、世界级品牌挺进”的目标要求,结合徐工国际化发展需求,通过品牌战略规
July 2, 2015 In the afternoon of July 2, Xugong Group’s brand strategy consultation and brand image application integration project closing was successfully held in the training room of XCMG International Convention Center. Han Bing, deputy general manager of XCMG Group, Xu Xiaoli, assistant to general manager, The company’s brand management in charge of leadership and related team members and consulting experts and other 76 teachers attended the meeting. It is understood that XCMG brand strategy consulting, brand image integration project since October 24, 2014 officially started. In 249 days of progress, the project team in accordance with the XCMG chairman Wang Min “to the high-end, world-class brand advancement ” target requirements, combined with Xugong international development needs, through the brand strategy