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随着媒介市场逐渐成熟以及新媒体网络传播技术的广泛应用,媒体产品同质化的现象日趋严重,传统媒体单一依靠广告收入的盈利模式已经不能很好地应对新形势的挑战,各种发行手段和广告营销方法也难有更大的创新空间。在这种情况下,传统媒体要获得进一步发展,就必须在盈利模式的理念和措施上有所创新。品牌活动营销成为传媒发展的重要手段,纸媒可以借助品牌活动提升报纸和客户
With the maturity of the media market and the widespread application of the new media network communication technology, the phenomenon of homogenization of media products is becoming more and more serious. The profit mode of traditional media relying solely on advertising revenue has not been able to meet the challenge of the new situation well. Various means of distribution And advertising marketing methods are difficult to have more room for innovation. Under such circumstances, if traditional media is to be further developed, innovations must be made in the concepts and measures of the profit model. Brand campaign marketing has become an important means of media development, paper media can use the brand activities to enhance newspapers and customers