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本刊讯:据《佳酿网-北京商报》报道,面对国内白酒业持续低迷的环境,酒企们更加痴情于国际市场的开拓。2015年4月28日,贵州茅台官方微博发布消息称,百多士集团和茅台的法国总代表HervéTAN开始战略合作,意在加码海外市场。而在业内人士看来,白酒企业进军国际市场面临的最大困难仍然是能否被消费者接受。根据贵州茅台官方微博的消息,茅台希望通过百多士集团庞大的销售网络迅速将茅台酒推广到法国的高端消费人群,同时把中国
Ben Kanxun: According to “Wine Network - Beijing Business Daily” reported that the face of the domestic liquor industry continued downturn in the environment, wine companies are more infatuated with the development of the international market. On April 28, 2015, Guizhou Maotai official microblogging release news that the 100 toast Group and Maotai, France’s chief representative HervéTAN began strategic cooperation, intended to increase the overseas market. In the industry view, liquor companies to enter the international market is still the biggest difficulty facing consumers can be accepted. According to the news of Moutai official microblogging in Moutai, Maotai hopes to promote the Maotai wine to the high-end consumer groups in France through Hundredshi Group’s huge sales network,