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本文以腾讯视频、爱奇艺、优酷土豆、乐视视频四家网络视屏平台为例,将行业竞争空间分为战略空间、商业模式空间、共生体空间,旨在说明视频网站在品牌化建设的过程中需要在不同的空间进行差异化定位并提高产品的创新力。这样不仅可以有效预防来自不同商业模式和不同生态系统的竞争,而且可以对传统战略空间的市场环境、竞争状况、合理配置资源等方面提供“升维”空间思考和明晰定位。
Taking Ten Video, Ikki, Youku Tudou and LeTV as examples, this paper divides the competitive space in the industry into strategic space, business model space and symbiotic body space to illustrate the process of brand building Need to be differentiated in different spaces and improve product innovation. This will not only effectively prevent competition from different business models and different ecosystems, but also provide space-based thinking and clear positioning for the market environment, competitive conditions and rational allocation of resources in the traditional strategic space.