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面对信息化时代,媒体间的竞争日益激烈,为了赢得受众市场,媒体的创新成为生存的主要手段。尤其是广播为顺应改革的需要和满足广大受众的需求,各频率就节目找准定位、丰富内容、提高质量、办出特色,来赢得受众进行了积极的探索。而通联工作作为媒体联系受众的直接纽带,了解听众的主要途径、推进工作的重要依据、组织宣传的有效平台,在其中发挥着重要的作用。近些年,宁波电台在总监负责制,频率专业化、扁平化管
The face of the information age, the media increasingly fierce competition, in order to win the audience market, media innovation has become the main means of survival. In particular, in order to meet the needs of the reform and to meet the needs of the vast majority of audiences, broadcasting has made active exploration on the topics of pinpointing the programs, enriching the content, improving the quality and making distinctions among the audiences. As a direct link between the media and the audience, it is an important platform for the audience to learn about the main channels of the audience, an important basis for promoting work, and an effective platform for organizing publicity. In recent years, Ningbo Radio is responsible for the system of director, frequency of specialization, flat tube