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首先通过《广告人》杂志向各位致以新春祝福!在过去的2013年,伴随着大数据时代传媒环境的变革,消费者的注意力和媒体接触时间也愈加碎片化。而媒体平台的多元趋势,也为广告主带来了更多机遇。正是基于对媒体环境和消费者需求的准确把握,益海嘉里旗下金龙鱼黄金比例调和油在品牌理念完美跃升的同时,始终引领着行业营销模式的创新步伐。2013岁末,随着《爸爸去哪儿》的热播,金龙鱼黄金比例调和油应时而动,在相继对栏目及《爸爸去哪
First of all, we wish you all the best wishes through the magazine “Advertisers.” In the past 2013, with the change of the media environment in the era of big data, consumers’ attention and media contact time became increasingly fragmented. The multi-media platform trend, but also for advertisers brought more opportunities. It is precisely based on the accurate understanding of the media environment and consumer needs, the benefits of Kerry’s Golden Dragon fish blend proportion of gold in the perfect brand philosophy while leaping at the same time, has always led the pace of innovation in the industry marketing. At the end of 2013, with the hit of “Where’s Dad Going”, golden dragon’s golden ratio blend oil should move from time to time,