互动媒体广告艺术的设计方法研究

• 作 者: 房祥莉
• 机 构: 山东工艺美术学院,
• 出 处: 明日风尚
• 发表日期: 2016年05期
• 关键词: 互动媒体 广告信息传播 广告艺术 设计方法 逐条分析 媒体广告 领域理论研究 规律性研究 互动体验 作用模式

当今,在广告信息传播之上,各种新型媒体广告冲击到广告市场,互动媒体广告是其中发展迅速较快的广告形式。人们越来越关注生活质量和自身体验,其生活方式也是日新变化,因此新颖的广告才会更容易被接纳。通过对体验在互动媒体广告中的不同作用模式进行逐条分析,引入相关专业领域理论研究成果,总结和梳理出互动媒体广告对应的设计手法,为互动媒体广告的实践和规律性研究提供依据。

Nowadays, all kinds of new media advertisements impact on the advertising market, and the interactive media advertisements are one of the rapidly developing forms of advertisements. People are increasingly concerned with the quality of life and their own experiences, and their lifestyle is changing day by day, so that new ads are more easily accepted. By analyzing the different modes of experience in interactive media advertisements one by one, this dissertation introduces the theoretical research results of relevant professional fields, summarizes and sorts out the corresponding design methods of interactive media advertisements, and provides the basis for the practice and regularity research of interactive media advertisements.