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品牌延伸是企业品牌经营的重要策略之一,深入研究品牌延伸的优缺点是研究品牌延伸首先要解决的问题。通过结合中外成功与失败的案例对品牌延伸的优势与劣势进行简要分析。
Brand extension is one of the important strategies of brand management. To study the advantages and disadvantages of brand extension in depth is the first problem to be solved in the research of brand extension. Through a combination of Chinese and foreign success and failure of the case of brand extension advantages and disadvantages of a brief analysis.