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由央视市场研究股份有限公司(CTR)与美国IMS公司共同举办的“2002年全国读者调查数据与平面媒体广告研讨会”于2002年4月15日在北京中国大饭店隆重召开。原央视调查咨询中心已于2001年12月与世界第四大市场信息公司Taylor Nelson S0什es合资成立央视市场研究股份有限公司,成为国内规模最大的市场研究公司。为了更好地帮助报业了解数据、使用数据、为报刊经营服务,共同探讨报刊经营之路,央视市场研究与美国IMS公司共同发起了此次研讨会。参会嘉宾包括来自国内外媒体、广告界、企业界、调查机构和权威部门的知名人士、专
The “2002 National Reader Survey Data and Print Media Advertising Symposium” jointly organized by CCTV Market Research Corporation (CTR) and American IMS Company was grandly held on April 15, 2002 at China World Hotel in Beijing. The original CCTV survey and consulting center in December 2001 with the world’s fourth largest market information company Taylor Nelson S0 even es joint venture set up CCTV Market Research Co., Ltd., becoming the largest market research firm. In order to better help the press understand the data, use the data for the newspaper business services, jointly explore the newspaper business, CCTV market research and the United States IMS co-sponsored the seminar. Participants include celebrities from both domestic and foreign media, advertising, business, research institutions and authorities