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随着社会经济的发展,市场竞争越来越激烈。在激烈的市场环境中,为实现自身经济的发展,品牌战略成为当前经济发展的必然趋势。湖南省衡阳市积极重视品牌在经济发展中的重要性,积极实施品牌战略,以促进衡阳经济发展。但是,由于受市场环境及品牌发展经验的制约,衡阳经济发展实施品牌战略面临着很多困难。本文着重分析了衡阳经济发展实施品牌战略面临的困境,并积极探索了衡阳经济发展实施品牌战略的建议,以促进衡阳经济发展品牌战略的实施。
With the social and economic development, market competition is more and more fierce. In a fierce market environment, in order to achieve its own economic development, brand strategy has become the inevitable trend of the current economic development. Hengyang, Hunan Province, attaches great importance to the importance of brand in economic development, and actively implement the brand strategy to promote economic development in Hengyang. However, due to the constraints of the market environment and brand development experience, Hengyang’s economic development faces many difficulties in implementing its brand strategy. This article analyzes the predicament of Hengyang’s economic development in implementing its brand strategy and actively explores the suggestions of Hengyang’s economic development in implementing its brand strategy in order to promote the implementation of Hengyang’s brand strategy of economic development.