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当代消费文化模式是一种基于市场平台的文化产品的生产、消费和传播流程。它打破了传统精英社会的文化垄断标示着一个真正的消费民主化的时代正在来临。但是另一方面,后现代社会中,商品活动的一个重要特征是商品原有的“自然”使用价值消失了,商品逐渐成为一种交换符号。也就是说商品的使用价值、实物用途被代之以不稳定的、漂浮的能指描述。在这种状态之中,电影、电视、网络媒体扮演了符号交换与复制等一系列文化活动的直接推手,认识当代社会的消费文化特征,将有助于判断文学、文化的未来走势和发展方向。
The contemporary model of consumption culture is a process of production, consumption and dissemination of cultural products based on the market platform. It breaks the cultural monopoly of the traditional elite society and marks an era of genuine consumer democratization. On the other hand, in post-modern society, an important characteristic of commodity activity is that the original “natural” value of the commodity disappears and the commodity gradually becomes a symbol of exchange. In other words, the value of use of goods, in-kind use is replaced by instability, floating refers to the description. In this state, movies, television and online media play a direct role as a promoter of a series of cultural activities such as symbolic exchange and reproduction. Recognizing the characteristics of consumer culture in contemporary society will help determine the future trend of literature and culture and its development direction .