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经过十年多的发展，我国房地产市场也经历了从混沌到有序的过程。在不规范的市场条件下，“低门槛”和“高回报”驱使各类资金纷纷进入房地产市场。这一方面造成了市场短暂的“繁荣”，另一方面也直接造成了市场上部分房产品粗制滥造和市场精神的缺失，影响了城市形象和破坏了生态环境。同时，很多带着浮躁心态的企业一味地只顾开发高档产品，而不研究市场需求和文化精神，或者愿意铤而走险、违规操作，也造成了社会对这行业颇有微辞。
After more than a decade of development, the real estate market in our country has undergone a process from chaos to order. In the non-standard market conditions, “low threshold” and “high return” driven all kinds of funds have entered the real estate market. On the one hand, this caused a temporary “boom” in the market. On the other hand, it also directly caused the lack of marketability and some of the real estate products in the market, affected the city image and damaged the ecological environment. At the same time, many enterprises with a fickle attitude blindly focus on the development of high-end products without studying the market demand and cultural spirits or are willing to take the risk and violate the regulations.