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现阶段,随着市场经济的不断发展,国内电力改革工作得以不断深化,由此越来越多的社会资本开始不断涉入国内电力市场,加速了电力市场从传统卖方市场向着买方市场转变,也相应加剧了电力市场的竞争力度。在此形势下,如果电力企业不能良性转变经营观念,从以往垄断经营模式中脱离出来,契合市场实际作好电力营销工作,必然导致自身发展运营受限情况。基于此,本研究立足于可持续发展视角,就目前电力企业市场营销工作开展必然性及基础原则实施了综合分析,进而针对性提出了电力营销效率强化的对策建议,以期通过研究促使电力企业保持稳定有序的发展态势,更好的面对未来市场竞争及挑战。
At this stage, with the continuous development of the market economy, the domestic electric power reform has been continuously deepened. As a result, more and more social capital has started to enter the domestic electricity market and accelerated the shift of the electricity market from the traditional seller’s market to the buyer’s market. Correspondingly intensified competition in the electricity market. Under such circumstance, if the power companies can not change their management concepts in a benign way and get rid of them from the previous monopoly management mode, and make the power marketing work in line with the actual market, it will inevitably lead to their limited development and operation. Based on this, based on the perspective of sustainable development, this study carried out a comprehensive analysis of the inevitability and basic principles of the current marketing efforts in electric power enterprises, and put forward countermeasures and suggestions on how to strengthen the efficiency of electric power marketing in order to promote the stability of electric power enterprises Orderly development trend, and better face the future market competition and challenges.