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作为电视媒体,在无奈涨价后,结局有两种,一是坐地涨价后无所作为,坐等客户流失到其他更强势同类媒体或是流失到其他类型媒体中,另一种结局即是在涨价的同时努力更新产品,使节目质量和广告价值得到相应提高,增价和增效同时进行,有效避免客户流失的同时还可以在竞争中占据先机。我想,所有电视媒体都会积极地选择后者,本期电视专题为您呈上部分电视台的有识建议和应对之策,希望对您有所助益。
As the TV media, after the helpless price hikes, there are two types of finale: one is doing nothing after the price hike, waiting for customers to lose to other more powerful media or losing to other types of media, and the other end is raising prices At the same time efforts to update the product, so that program quality and advertising prices have been increased accordingly, price increases and efficiency at the same time, effectively avoiding customer churn at the same time can also take the lead in the competition. I think all television media will actively choose the latter. This issue of TV shows you some suggestions and solutions of some television stations, and I hope it will be helpful to you.