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中国市场最具竞争力的品牌是什么?最受中国消费者青睐和忠诚的品牌是什么?本土品牌与洋品牌之争究竟谁胜谁负?日前在北京发布的“成功营销·新生代2003中国最具竞争力品牌调查报告”调查显示,在本次品牌竞争力报告所涉及的27个行业中,本土品牌在16个行业中的竞争力指数排名第一。通过此次调查可以看出中国消费品市场的3个特点:榜首之争土洋大战 国产品牌稍占上风在本次品牌竞争力报告所涉及到的27个行业中,本土品牌在16个行业中的竞争
What is the most competitive brand in the Chinese market? What is the brand most favored and loyal to Chinese consumers? Who wins the competition between local brands and foreign brands? Recently in Beijing, the “successful marketing, the new generation of China 2003 Most Competitive Brands Survey ”survey shows that among the 27 industries covered in this report, the competitiveness index of local brands ranks the first among 16 industries. Through this survey we can see three features of China’s consumer goods market: the top of the battle The domestic-made brands have the upper hand In the 27 industries involved in this brand competitiveness report, the local brands in 16 industries competition