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色彩情感是一种独特的设计语言,在包装设计中更是具有重要作用。色彩情感在包装设计中,无论是从构图、造型等方面都具有很强的视觉冲击力,它比包装中的文字,图形更抽象,因而在是商品包装设计中的地位是不可取代的。它在包装中起着灵魂作用,对于企业的宣传和产品销售有着重大意义。色彩情感运用的如何,直接影响着产品带给消费者的感受,也就成为商品出售好坏的关键所在,因此在商品的信息传达设计方面起着重要的作用。
Emotional emotion is a unique design language that plays an important role in packaging design. Color emotion in packaging design, both from the composition, modeling and other aspects have a strong visual impact, it is more abstract than the packaging of text, graphics, and therefore is the status of the packaging design is irreplaceable. It plays a role in the soul of the packaging, for the corporate publicity and product sales is of great significance. The use of color emotion has a direct impact on the feelings of the products brought to consumers, which becomes the key to good or bad sales of goods, and therefore plays an important role in the design of information delivery products.