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现代社会,随着经济全球化的蔓延,技术创新步伐的不断加快以及外部经营环境错综复杂程度的不断加深,企业面临着各种各样的危机事件。从进化的角度来看,危机的发生同时孕育着转机,每一次危机的本身既包含导致失败的根源,也孕育着成功的种子,发现、培育以便收获这个潜在的成功机会就是危机公关的精髓。当市场的“天平”突然震动的时候,在对一些知名品牌带来灾难的同时也为另一些二线品牌提供了发展的机会。对于“二线”企业来说,这无疑是“从麻雀蜕变成凤凰”的绝佳时机,善于把握危机中的机遇并奋起直追,学会正确利用危机事件快速成长。
In modern society, with the spread of economic globalization, the accelerating pace of technological innovation and the increasing complexity of the external business environment, enterprises are faced with a variety of crisis events. From an evolutionary point of view, crisis takes place at the same time. Each crisis itself contains both the root cause of failure and the seed of success. Finding out and cultivating the potential success opportunity to harvest is the essence of crisis public relations. When the market “balance ” a sudden shock, when the disaster on some well-known brands, but also for other second-tier brands provide opportunities for development. This is undoubtedly the perfect opportunity for “second-tier ” enterprises “transformation from sparrow into Phoenix ”, good at grasping the opportunities in the crisis and catch up, learn to make the right use of the rapid growth of crisis events.