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推销是一门综合性很强的工作,对人的素质要求很高,它不仅是一种经济行为,还具有很强的艺术性、哲理性。推销过程处处体现着辩证思想。一、推销的对立与统一。推销员与顾客处于买卖两极,双方有各自的利益追求,身处不同的立场。而且顾客往往有一种思维定式,认为推销员的目的就是想从我身上赚钱,从而在情感上对推销员难以接受,由此产生对立情绪。但是如果推销员能设身处地充分为顾客着想,将自己的立场调整到顾客一方,这样双方的关系就会从对立走向统一。某保险明
Marketing is a very comprehensive work, the quality of people demanding, it is not only an economic act, but also has a strong artistic, philosophical. Marketing process embodies the dialectical thinking everywhere. First, the marketing of the opposition and unity. Salesmen and customers are in a buying and selling pole, both sides have their own pursuit of profit, in different positions. And customers tend to have a mindset, thinking that the salesperson’s purpose is to make money from me, which is emotionally unacceptable to the salesman, resulting in antagonistic sentiment. However, if the salesman can put himself in full consideration of the customer and adjust his position to the customer, the relationship between the two parties will move from opposition to unity. Some insurance