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2004年3月25日,著名国有企业双星集团正式聘请马胜利任双星集团副总经理,并由马胜利经营承包双星全资注册成立的“双星马胜利纸制品有限公司”。至此,由当年驰骋商海的“马承包”到免职回家,隐退10年的马胜利在65岁这年“重出江湖”。被双星集团职工推举为“终身总裁”的汪海指出,将当年的国企改革明星、中国造纸业名人马胜利聘来,目的是把“双星”这个名牌和“马承包”这个明星结合起来,是对双星品牌的延伸,他十分有信心。而实际上,双星集团的资产已经高达100个亿、而汪海本人也是个国企明星(其企业家身价已达39.99亿元),在这样的背景下,双星的这一举措无疑向中国企业界展示这样一种诉求理念——用明星老总进一步扩大企业品牌。
On March 25, 2004, the well-known state-owned Shuangxing Group formally engaged Ma Shengli as the deputy general manager of Shuangxing Group and the “Shuangxing Ma Shengli Paper Products Co., Ltd.”, which was wholly owned and registered by Ma Shengli. So far, Ma Shengli, who has been retired from China for 10 years by the “Horse Contracting” of the commercial sea of that year, has retired from the age of 65 at the age of 65. Wang Hai, elected by employees of Doublestar Group as “Lifetime President”, pointed out that when Ma Shengli, the celebrity of state-owned enterprises reform and the celebrity of Chinese papermaking industry, was employed, the purpose of this project was to contract the brand name “Double Star” and “Horse Contract” This star is a combination of the extension of the binary brand, he is very confident. In fact, the Group's assets have reached as high as 100 billion, while Wang Hai himself is also a state-owned enterprises (the value of its entrepreneurs has reached 39.99 billion yuan), in this context, this move no doubt Double Star to the Chinese business community Show such a concept of appeal - with star CEOs to further expand the corporate brand.