在报网融合中提升军事新闻核心竞争力

• 作 者: 李卫星 黄昆仑
• 机 构: 解放军报社理论部,
• 出 处: 军事记者
• 发表日期: 2011年12期
• 关键词: 报网融合 军事新闻 媒体时代 主流舆论 纸媒 理论宣传 受众需求 军网 现代军事 传播影响力

报网融合的根本目的,是适应时代发展和受众需求变化。在机遇与挑战并存、危机与希望同在的全媒体时代,寻找一条更适合传统纸媒可持续发展的路径,实施战略转型,做大、做强、做活现代军事传媒旗舰,才能形成军事主流舆论的强势,提升军报的核心竞争力。一我们今天探讨的不是一般意义上的报网融合,而是在更高层次、更广阔领域、更大范围的报网融合,从

The basic purpose of newspaper network integration is to adapt to the development of the times and changes in the needs of the audience. In an all-media era where opportunities and challenges coexist with crisis and hope, we should find a path that is more suitable for the sustainable development of traditional paper and media and implement the strategic transformation so as to become the flagship of modern military media in order to form the mainstream military media. Strong, enhance the core competitiveness of the military. The one we are discussing today is not the newspaper network integration in the general sense but the integration of the newspaper network at a higher level and in a broader area and wider scope.