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奥运真来了,2008年是中外企业的体育营销决战之年,许多企业和经营者当前正在思考着同一件事,那就是如何有效地选择体育明星代言产品。这个奇迹,就在他们中间。
The Olympics came true. 2008 was the year of decisive battle for sports marketing between Chinese and foreign enterprises. Many enterprises and managers are currently thinking about the same thing. How to effectively choose sports endorsers? This miracle, just among them.