奥斯卡品牌众生相

• 作 者: 周瑞华
• 出 处: 成功营销
• 发表日期: 2014年4期
• 关键词: 奥斯卡 社交媒体 奥斯卡颁奖 交界地带 小金人 好莱坞 美容业 甜心先生 社交网站 比萨

尽管各大品牌都铆足了劲要在奥斯卡上展示自己,但各种各样的“意外”让惊喜与意外交织,考验着社交媒体时代的营销人。继超级碗之后,奥斯卡颁奖典礼也成为另一场品牌的营销盛典。奥斯卡向来是时尚行业和好莱坞的一个交界地带,吸引两个行业的大量消费者,今年奥斯卡的观众更是达到了4300万。在过去,除了时尚和美容业,奥斯卡并不受各大品牌重视,但随着社交媒体的兴起和观众的增多,许多品牌也开始跃跃欲试,试图在奥斯卡之夜也为自己赢得一尊“小金人”。

While major brands are ripping their feet to show themselves on the Oscars, a myriad of “surprises” blew surprises and surprises and test the marketers in the age of social media. Following the Super Bowl, the Academy Awards ceremony has become another brand marketing ceremony. Oscars have always been a borderline between the fashion industry and Hollywood, attracting a large number of consumers in both industries and reaching an audience of 43 million this year. In the past, in addition to the fashion and beauty industry, Oscar was not valued by major brands, but with the rise of social media and the increase of audience, many brands began to try their best to win one night for Oscars. ".