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网络游戏产业是文化产业的重要组成部分。与我国网络游戏产业蓬勃发展形成鲜明对比的是,其公信力备受质疑。这直接导致网络游戏在公众面前无法获得应有的社会地位,从而制约了整个行业的健康发展。本文在综合分析网络游戏公信力的文化和产业影响因素的基础上,从公众认知、政府规制以及行业自律等方面提出了相应的提升策略。
Online game industry is an important part of the cultural industry. In stark contrast to China’s booming online game industry, its credibility has been questioned. This directly causes the online game can not obtain the proper social status in front of the public, thus has restricted the healthy development of the entire profession. Based on a comprehensive analysis of the cultural and industrial factors that affect the credibility of online games, this paper puts forward corresponding promotion strategies from the aspects of public awareness, government regulation and industry self-regulation.