论文部分内容阅读
时下,三网融合路线图、时间表已浮出水面。但由于现阶段分析三网融合更多是停留在理论层次,即使试点有了实质性进展,还有太多的悬念待解。但对地方广电传媒(城市广播电视台)的冲击是显而易见的,一旦应对不当、措施不力、成效不显,自身的生存环境和发展空间都将面临前所未有的挑战和挤压。本文主要结合厦门广电集团工作实际,试就三网融合大趋势下的地方广电传媒面临的困难及应对之策作个研判。
Nowadays, triple play roadmap, the schedule has surfaced. However, due to the current analysis of triple play more to stay at the theoretical level, even if the pilot has made substantial progress, there are too many suspense to be resolved. However, the impact on the local radio and television media (city radio and television stations) is obvious. Once the problems are not handled properly, the measures are not effective and the effectiveness is not obvious. Therefore, their own living environment and development space will face unprecedented challenges and squeeze. This article mainly combined with the actual work of Xiamen Radio and Television Group, try the triple play under the general trend of local radio and television media difficulties and coping strategies to make a judgment.