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在美国这些年,由于工作的关系,观看汽车广告已成为我的一大嗜好。虽然意识形态不同,但国外汽车广告宣传的形式多种多样,表现风格也各有千秋,委实值得一定的借鉴。每每欣赏完一部内容、风格和表现手法与众不同的好广告片后,都会给人留下回味无穷感触。 今年问鼎戛纳国际广告最高金奖的是一幅由日本Dentsu.Young&Rubicam创作拍摄的平面汽车广告。让人不可思意的是,这幅广告的艺术语言符号简洁到只有一条弯曲线条的地步——一条由连贯的“安全别针”拼成
In the United States these years, due to work, watching car ads has become a big hobby for me. Although the ideology is different, the forms of foreign automobile advertising are various and the style of performance is also varied. It is worthy of certain reference. After enjoying a good commercial with unique content, style, and expression, it will leave a lasting impression. This year, the highest gold award for Cannes International Advertising was a flat car advertisement created by Japan’s Dentsu. Young & Rubicam. It is unthinkable that the artistic language symbols of this advertisement are succinct to the point where there is only one curved line - one is made up of consecutive “safety pins”