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本文在充分讨论媒介的组织特性和媒介资源控制情况的前提下 ,通过说服研究、批判理论模式、使用与满足研究和技术理论等理论框架 ,厘清传媒产业的影响力问题 ;并且运用“完全竞争的市场”概念解释传媒市场的政策法规的制定以及政府在市场宏观调控方面的干预因素 ;接着从系统外部和内部即传媒的市场生存环境和竞争力两方面 ,对作为社会系统的媒介的影响和控制因素进行了具体分析 ,以期为进一步的传媒企业产业价值链和传媒产业发展研究提供一定的理论基础。
On the premise of fully discussing the organizational characteristics of the media and the control over the media resources, this paper tries to clarify the influence of the media industry by persuading the research, criticizing the theoretical models, using and satisfying the theoretical framework of the research and technical theory, and using the concept of “perfect competition Market ”to explain the formulation of policies and regulations in the media market and the government’s intervention in the macro-control of the market; and then to influence and control the media as a social system from both the external and internal aspects of the market, such as the market environment and competitiveness of the media This paper makes a concrete analysis of the factors that will provide a theoretical basis for further research on the development of media industry value chain and media industry.