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市场占有率是评判科技型企业与竞争对手实力的主要测度指标。市场占有率是指在一定时间内本企业某项事业或某类产品在某一具体市场上的销售额(或销售量)占同期某类产品总销售额(或销售量)的比重。它可以清楚地表明企业产品在市场上所占的份额和控制市场的程度,亦即表明了企业的竞争能力。科技型企业可以通过产品市场占有率的现状分析,结合自己的资源优势,采取有效、合理、实用的营销策略,扩大或保护自己的市场占有率,提高企业的经济效益。一、市场占有率与产品生命周期的关系任何产品都有其生命周期。对科技型企业而言,由于新技术、新产品的不断涌现,其产品的生命周期越来越短。那怕是科技含量很高的产品。市场不断地为科技型企业提供市场机会,同时也带来市场威胁。因此,科技型企业必须认识产品的生命特性,在产品
Market share is the main measure of the competitiveness of technology-based companies and competitors. Market share refers to the proportion of the sales (or sales) of a certain business or category of products in a specific market over a certain period of time to the total sales (or sales) of certain products in the same period. It can clearly indicate the share of the enterprise’s products in the market and the degree of control of the market, which also indicates the company’s competitiveness. Technology-based enterprises can analyze the current market share of their products, combine their own resource advantages, and adopt effective, reasonable and practical marketing strategies to expand or protect their market share and increase their economic efficiency. First, the relationship between market share and product life cycle Any product has its life cycle. For technology-based companies, due to the constant emergence of new technologies and new products, the life cycle of their products is getting shorter and shorter. Even a product with high technology content. Markets continue to provide market opportunities for technology-based companies, but also bring market threats. Therefore, science and technology companies must understand the product’s life characteristics in products.