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文硕这本新书《电影“盈”销传播》,可以说是1999年他与人合著的中国第一部《电影营销》专著的升级版。他说原以为替换一些案例,可以很简单的搞定这本书,没想到一提起笔来,竟然发现以前那本书几乎完全废掉,根本没法用。半年过去,这厮竟然写出洋洋23章,且专门阐述票房营销。正如一些专家指出:写这本要求知识面非常广的实用电影营销专著,必须请文硕出马,只有他能够写好。我也对此深信不疑。全书结构严密,布局紧凑,将电影营销与现代销售、广告、品牌、传媒、科技和法律的最新知识与实战智
This new book, “Movie,” “Profit,” “Sales and Marketing,” can be said to be an upgraded version of his first monograph on “movie marketing” co-authored in China in 1999. He said that instead of substituting some cases, it was easy to get the book done. He did not expect to find that he had almost completely scrapped the book before he was able to use it. Six months later, this Zhesheng actually write ocean chapter 23, and specifically elaborate box office marketing. As some experts have pointed out: Writing this practical movie marketing monograph with a very wide range of knowledge needs to be done, and only he can write well. I also believe in this. The book is structured, compact layout, the movie marketing and modern marketing, advertising, brand, media, technology and law, the latest knowledge and practical wisdom