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为应对中国企业年金发展,保监会批准了五家养老保险公司专业化经营企业年金业务。本文基于竞争互动理论,采用内容分析法,搜集了来自中国养老金网和五家养老保险公司官方网站2006年1月1日到2010年4月30日期间的行为信息,考察了养老保险公司在中国企业年金市场上的竞争行为及其互动规律,并提出相关建议:养老保险公司挖掘数据寻找有效手段扩大市场份额;长江尽快转型避免过度依赖政策;政府加大力度促进企业年金发展。
In response to the development of Chinese enterprise annuity, the CIRC approved the five annuity insurance companies specialized operating annuity business. Based on the theory of competitive interaction, this article uses the content analysis method to collect the behavioral information from the official website of China Pension Network and five pension insurance companies from January 1, 2006 to April 30, 2010, China’s enterprise annuity market competition behavior and its interaction rules and put forward relevant proposals: the pension insurance company to find effective means to expand market share; the Yangtze River as soon as possible to avoid over-reliance on the transition policy; the government stepped up efforts to promote the development of enterprise annuity.