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受革命性的数字新媒体技术影响,中国的省级党报广告市场正发生着巨大的改变。本文在对互联网时代下传媒环境进行深入分析的基础上,制定符合新媒体时代特征的省级党报经营调整策略.
Influenced by revolutionary digital new media technologies, the advertising market at the provincial party newspaper in China is undergoing dramatic changes. Based on an in-depth analysis of the media environment in the Internet era, this paper formulates a strategy for the adjustment of provincial party newspapers and periodicals in line with the characteristics of the new media era.