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作为人类现存最古老的媒体——报纸在与新兴媒体的拉锯战中,近两年开始显示一定的疲态,报纸经营遭遇了一定程度的挫败,从业人员的信心和士气也由盛转衰,业内对未来的不确定走向有了更多的焦虑,迷茫感开始蔓延。那么在目前的状况下,报纸到底应该如何突出重围?除了突围,也许更重要的是转型,作为传统报业又应该如何设计转型升级的蓝图?
As the most extant media for the survival of mankind, the newspapers started to show some signs of weakness in the last two years in the tug of war with emerging media. The newspaper business suffered a certain degree of defeat and the confidence and morale of employees also deteriorated. The industry has more anxiety about the uncertain future direction, and the sense of perplexity begins to spread. So in the current situation, the newspaper should be how to highlight the siege? In addition to breakthroughs, perhaps more importantly, the transformation, as the traditional press should be how to design a blueprint for transformation and upgrading?