论文部分内容阅读
特许经营是二十一世纪主流的商业经营模式,最早起源于美国。“特许经营”一词译自英文 franchising,目前国内对franchising 这个词的翻译和理解大致有两种:一种译为特许经营,把特许经营组织与连锁店、自由连锁、合作社等并列,属于所有权不同的商业范畴,这种译法与西方市场营销学的界定是一样的,是一种常用的翻译方法。另一种译为特许连锁,认为特许连锁是连锁店的一种组织形式,与公
Franchising is the mainstream business model in the 21st century, with origins in the United States. The term franchising is translated from English franchising. At present, there are basically two kinds of translation and understanding of franchising in China. One is translation into franchising, and the franchising organization is tied with chain stores, free chains and cooperatives and belongs to Ownership of different commercial areas, this translation and Western marketing is the same definition, is a common method of translation. Another type of franchise chain, franchise chain that is an organizational form, and the public