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苏宁电器集团于20世纪90年代初在江苏南京创立,经过十多年的发展,目前已经成为中国3C 家电(家电、电脑、通讯)连锁企业的领先者,在中国24个省和直辖市,拥有200多家连锁店,去年销售额突破220亿元,员工总人数达到7万人。2004年7月21日,苏宁电器在深圳证交所上市,成为中国家电连锁 IPO 第一股。同年8月,苏宁电器集团成功跻身商务部重点培育的全国20家大型商业企业集团。苏宁电器集团的发展壮大,不仅因为有成熟的经营模式,严谨的组织管理体系,关键还是在于企业内部思想政治工作的系统展开,为企业明确了发展方向。
Suning Appliance Group was founded in Nanjing, Jiangsu Province in the early 1990s. After more than a decade of development, Suning Appliance Group has become a leader in the 3C appliance (home appliance, computer and communications) chain in China and has 200 A number of chain stores, last year’s sales exceeded 22 billion yuan, the total number of employees reached 70,000. July 21, 2004, Suning Appliance listed on the Shenzhen Stock Exchange, China’s home appliance chain IPO as the first unit. In the same year in August, Suning Appliance Group successfully among the 20 major commercial enterprise groups that the Ministry of Commerce focused on nurturing. Suning Appliance Group’s growth and expansion, not only because of a mature business model, a rigorous organization and management system, the key lies in the ideological and political work within the system to start a clear direction for the development of enterprises.