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交通广播的开办是市场细分的结果。要办好交通专业频率,作为频率核心的主持人除了要具备扎实的文化功底外,还需熟练掌握交通管理、交通法规等行业知识,了解汽车市场信息、车辆维修常识等专业知识。与此同时,作为交通广播主持人这个角色,在表达和传播这些知识时,还需要掌握和运用独特的语言艺术,其语言艺术的基本特点和要求是:准确精炼的表达内容、亲近平和的主持风格、真情实感与个性化语汇、启迪思想与愉悦心情等。只有如此,主持人才能适应其角色特点,在节目中得心应手,游刃有余。
Traffic broadcasting is the result of market segmentation. To do a good job of traffic frequency, as the core of the frequency of the host in addition to have a solid cultural foundation, but also need to master the traffic management, traffic laws and regulations and other industry knowledge, understanding of the automotive market information, vehicle maintenance knowledge and other professional knowledge. At the same time, as the host of traffic radio, the unique language art needs to be mastered and applied in the expression and dissemination of this knowledge. The basic characteristics and requirements of its language art are accurate and concise contents, close and peaceful moderation Style, true feelings and personal vocabulary, inspiration and joyful mood and so on. Only in this way, the host can adapt to their role characteristics, handy in the show, ease.