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品牌与IP的合作,可以更直接、更明确。你或许不知道2016蒙牛酸酸乳携手芒果TV《超级女声》(以下简称超女),但是亿万18-28岁的少男少女们都知道。从项目启动,到6月份,扫蒙牛酸酸乳包装的已经突破3925万人次,扫出超级币7.49亿个。十年之前,作为2005年蒙牛酸酸乳超女项目的负责人,赵兴继见证了这个“可以写进教科书”的案例;十年之后,赵兴继
Brand and IP cooperation, can be more direct and more specific. You may not know 2016 Mengniu sour milk Mango TV “super girl” (hereinafter referred to as super girl), but hundreds of millions of boys and girls 18-28 years old know. Starting from the project, to June, Meng Mengniu yogurt packaging has exceeded 39.25 million passengers, sweeping 744 million super-currency. Ten years ago, as the head of the Mengniu sour milk super-girl project in 2005, Zhao Xingji succeeded in witnessing this “case that can be written in a textbook.” Ten years later, Zhao Xingji