论文部分内容阅读
经济危机时,企业如何才能在零售终端更有效地搞定消费者呢?在一项覆盖全球24个国家,访问14000多个购物者的调研中我们发现,超过2/3的购物者是在零售店内作购买决定的。这使我们相信,零售终端是消费类产品最活跃的市场。全球范围的经济衰退并没有阻挡购物者继续消费,但其购物习惯已有所改变,其消费越来越受到购物环境及购买的商品种类的影响。
In an economic crisis, how can businesses get consumers more effectively at retail outlets? In a survey of more than 14,000 shoppers in 24 countries around the world, we found that more than two-thirds of shoppers shop in retail stores The decision to buy This leads us to believe that retail terminals are the most active market for consumer products. The global recession has not stopped shoppers from continuing to spend, but their shopping habits have changed, and their spending is increasingly affected by the shopping environment and the types of goods purchased.