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基层广播电视宣传是宣传先进文化,满足人民文化需求的主要途径。新形势下,人民群众对于大众媒体的审美标准越来越高,文化需求日益增长,提纲基层广播电视宣传质量成为广电工作者的重要任务之一。本文分析当前基层广播电视宣传存在的问题,提出了提高基层广播电视宣传质量的具体措施,旨在建立创新、品牌的新型基层广播电视宣传媒体。
Grassroots radio and television publicity is the main way to promote advanced culture and meet people’s cultural needs. Under the new situation, the people’s aesthetic standards for the mass media are getting higher and higher, and the demand for culture is growing day by day. It is one of the important tasks for the radio and television workers to make public the quality of their propaganda at the grass-roots level. This article analyzes the current problems of grassroots radio and television publicity, and puts forward specific measures to improve the quality of grassroots radio and television publicity aimed at establishing a brand new innovative grassroots radio and television media.