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一、公共关系的定义是什么?【答】公关是主要从事组织机构信息传播,关系协调与形象管理事务的咨询,策划,实施和服务的管理职能。二、公共关系的要素是什么?【答】公关的主体是社会组织;公关的客体是公众;公关的手段是传播。三、公共关系的职能是什么?【答】公关应具备以下五方面的职能:1.宣传引导,传播推广。2.收集信息,监测环境。3.咨询建议,形象管理。
First, what is the definition of public relations? [A] public relations is mainly engaged in organization information dissemination, relationship coordination and image management consulting, planning, implementation and service management functions. Second, what are the elements of public relations? [A] public relations is the main body of social organizations; public relations object is the public; PR means of communication. Third, what is the function of public relations? [A] public relations should have the following five functions: 1. Publicity and guidance, dissemination and promotion. 2. Gather information and monitor the environment. 3. advice, image management.