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《人物》是去年5月份全新改版上市的,到现在刚好一年。一年来我们做了不少改变,赢得了很多新读者。我想这本杂志会干得不错——只在一定程度上。一本中国杂志,要获得浅显的成功,我渐渐明白了,不难;要获得本质的成功,完全不具备条件。什么叫本质的成功呢?记录时代风云,陪伴读者灵魂。读者读一本了不起的杂志,会读到一个深刻的世界,智识会被激发,趣味会被满足,内心里会感到享受、信赖、温暖,他会想,要是没这本杂志,吾谁与归!在这一行里做得越久,我就越知道,咱们想这个就是想多了,伟大媒体只能是伟大社会的产物。小孩子都觉得自己的禀赋旷古未有,长大了,意识到自己不过凡夫俗子,虽然失望,还得活下去,这是每个人的人生故事。重要的是作为一个凡人,带着成熟态度去生活。在我们的期望里,《人物》可以不是伟大杂志,但总得对伟大社会的形成起到一丢丢的作用。要说明这个意图,我可以举个最小的例子。一年来,每篇报道的主人公第一次出现时,我们都会称其为“先生”或“小姐”。一些读者很疑惑,有这个必要吗?你们
“People” is a new revision listed in May last year, and now just over a year. We have made many changes in the past year and won many new readers. I think this magazine will do a good job - only to a certain extent. To get a simple success in a Chinese magazine, I came to realize that it is not hard to obtain the essential success without any conditions. What is the essence of success? Records of the times, accompany the reader soul. Readers read an amazing magazine, will read a profound world, wisdom will be excited, the taste will be satisfied, the heart will feel the enjoyment, trust, warmth, he would think, if not the magazine, I who The longer I go in this field, the more I know, the more we think about it. The great media can only be a product of a great society. Children feel that their natural endowments have never seen, grew up, aware of themselves, but ordinary people, though disappointed, have to live, this is everyone’s life story. It is important to live with a mature attitude as a mortal. In our expectations, “character” may not be a great magazine, but it always has a loser on the formation of a great society. To illustrate this intention, I can give a minimum example. For the first time in a year, the hero of each story we call “Mr.” or “Miss”. Some readers are wondering, is this necessary? You