论文部分内容阅读
现阶段市场营销人才并不能适应企业的发展需求,企业更需要的是复合型的人才。文章通过对市场需求以及高职院校市场营销专业人才培养现状的分析,提出了市场营销专业人才培养的对策。
Marketing professionals at this stage and can not meet the development needs of enterprises, businesses need more complex talent. Through the analysis of the market demand and the status quo of marketing professionals training in higher vocational colleges, the article puts forward the countermeasures of marketing professional talents training.