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以广告传播的四个阶段为线索,对中英文商业广告语言中综合运用多种修辞手法的现象进行了分析,建议翻译时突出广告语言的核心和广告的功能,灵活运用各种方法,尽量完整地将广告的意图表达出来。
Based on the four phases of advertisement dissemination, this paper analyzes the phenomenon of synthetically using multiple rhetorical devices in Chinese and English commercial advertising languages. It is suggested that translation should emphasize the core of advertising language and the function of advertisements, and make flexible use of various methods to make it as complete as possible Intention to express the ads out.