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微电影广告以一种全新的模式,突破了广告的传统思想,打破了电影的传统模式,以其独特的方式迅猛发展,势不可挡。微电影广告的优势是显而易见的,但是其缺点也是不容小觑的。广告植入的无节制与不合理造成了微电影广告的过度营销,这不仅对于微电影本身是一种破坏,也使企业、商家的营销效果大打折扣。唯有把握好微电影广告的尺度,提高影片质量,不断规范微电影广告的审批制度、传播手段,真正地实现微电影广告的产业化发展,才能使其永葆活力,不断发展。
Micro-film advertising in a new model, breaking the traditional idea of advertising, breaking the traditional model of the film, in its unique way of rapid development, unstoppable. The advantages of micro-film advertising is obvious, but its shortcomings can not be underestimated. Inconsideration and unreasonable advertising implanted caused the micro-movie advertising over-marketing, which not only for the micro-film itself is a destruction, but also greatly reduced the marketing effectiveness of businesses and businesses. Only by grasping the standard of micro-movie ads, improving film quality, continuously standardizing the examination and approval system of micro-film advertisements and means of communication, and truly realizing the industrialized development of micro-movie ads can we constantly maintain our vitality and continue to develop.