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历史数据表明,国庆节等长假期间,多数电视观众的闲暇时间增多,花在电视机前的时间也会有所增加,其电视收视行为会比较平时发生一些变化。而节假日期间电视节目的收视表现和电视观众的收视特征也成为电视收视率研究热点之一 。本文
Historical data shows that during the National Day holiday, the majority of television viewers have more leisure time and spend more time in front of the TV set, and their TV viewing behavior will change somewhat in normal times. The viewing performance of television programs during the holidays and the viewing characteristics of television viewers have also become one of the hot spots in television ratings research. This article