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今年3月7日,由中国移动湖北公司(以下简称“湖北移动”)主办的“湖北慧更好两周年成果展”在湖北美术馆正式开幕。该成果展的开幕,意味着湖北移动持续时间最长、整合范围最广、牵动资源最多、对品牌影响力提升最显著、对集团客户市场推动最大的整合传播运动告一段落。作为“湖北慧更好”主题活动的最初策划者之一,笔者结合目前流行的社会化营销概念,通过这个项目谈谈对于企业社会化营销的看法。
March 7 this year, organized by China Mobile Hubei Corporation (hereinafter referred to as “Hubei Mobile ”) “Hubei Hui better second anniversary exhibition ” was officially opened in Hubei Museum of Art. The opening of the exhibition shows that Hubei Mobile has the longest duration, the widest range of integration, the most resources and the most significant impact on the brand. It is the key to promoting the largest integrated communication campaign in the group customer market. As one of the original planners of the theme activity of “Hubei Hui Better”, the author talks about the social marketing of the enterprise through this project based on the current popular social marketing concept.