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大陆的零售药店与台湾地区相比较,数量并不算多。从人口与药店的比例来看,台湾地区零售药店的数量远远超过大陆。台湾地区人口不过2300万,药店却超过上万家;大陆人口众多,却仅有13万家药店。从经营方面来看,台湾地区不少零售药店已形成自己的特色,拥有了较固定的消费群体,而大陆的零售药店却是恰恰相反,经营上颇为盲目,基本上不清楚自己较固定的消费群体是什么,也不清楚自己能以什么特长为何种人群提供特殊服务。因此,近几年大陆的零售药店的竞争虽呈现白热化,但基本上是以价格战为主的低水平竞争。
The number of retail pharmacies in mainland China compared with Taiwan is not large. From the ratio of population and pharmacy, the number of retail pharmacies in Taiwan far exceeds the mainland. Taiwan’s population, however, is only 23 million, with more than 10,000 drugstores. The mainland has a large population of only 130,000 pharmacies. From the aspect of operation, many retail pharmacies in Taiwan have formed their own characteristics and have relatively fixed consumer groups. However, the retail pharmacies in the Mainland are just the opposite. They are rather blind in management and are basically not sure about their relatively fixed position What is the consumer group, it is not clear what kind of expertise they can provide special services. Therefore, in recent years, competition in the retail pharmacies in mainland China has been heated up. However, the competition in the retail pharmacies is basically a low-level competition based on price wars.