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宝姿CEO陈启泰曾想通过控制经营成本、优化零售门店网络、建立电子商务等方式拯救宝姿,但目前看来并未有效地遏制住其下滑的趋势。在卖了巴黎春天百货之后,宝姿时装有限公司实际控制人陈启泰又计划出售服装业务。6月1日,宝姿时装有限公司发布公告称,其全资附属公司Ports BVI将现有时装和服饰业务Ports HK20%的股权作价6亿元,出售给东方富海。东方富海将识别及介绍第三方买家给Ports BVI,以24亿元的对价向Ports BVI发出购买Ports HK剩余80%权益的要约。随后,宝姿陷入了“退出时装业”传闻的漩涡。
Baosteel CEO Chen Qitai tried to save Ports by controlling operating costs, optimizing the network of retail outlets and establishing e-commerce, but at present, it does not seem to effectively contain the downturn. After selling the Spring Department Store in Paris, Chen Qitai, the actual controller of Ports Fashion Co. Ltd., plans to sell the apparel business. On June 1, Ports Fashion Co., Ltd. announced that its wholly-owned subsidiary Ports BVI will sell its 20% stake in the existing fashion and apparel business Ports HK for 600 million yuan to Oriental Fortune. Orient Fuhai will identify and introduce a third party buyer to Ports BVI and issue an offer to Ports BVI to purchase the remaining 80% interest in Ports HK for a consideration of $ 2.4 billion. Subsequently, Ports plunged into the “exit the fashion industry” rumors of the whirlpool.