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前言:对于高职院校而言,学校自身的软实力就是指精神上的力量,包括学校的办学思想、发展策略、思想文化、教育模式以及自身的品牌和形象等综合能力。高职院校的宣传思想文化工作归根结底就是学校对社会产生的影响以及对生源和企业单位产生的吸引力。在提升高职院校内涵工作中,宣传思想文化活动的开展既是工作的难点,也是工作的重点。在新形势下,如何创新宣传思想文化工作,并得到有效性提升,已经逐渐成为当下高职院校所面临的新挑战。
Preface: For vocational colleges, the school’s own soft power refers to the spirit of power, including the school’s school thinking, development strategy, ideology and culture, education model and its own brand and image of comprehensive capabilities. The propaganda and ideological and cultural work in higher vocational colleges is, in the final analysis, the impact that schools have on society and the attractiveness of students and business units. In promoting the connotation work of higher vocational colleges, the promotion of ideological and cultural activities is not only the difficulty of work but also the focus of work. Under the new situation, how to innovate and propagate ideological and cultural work and get its effectiveness has gradually become the new challenge confronting the vocational colleges nowadays.