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随着人们物质生活水平的提高,以往的民生新闻节目形式不能满足目前人们的需求。基于此,本文提出了我国电视民生新闻节目的四点创新策略,即民生新闻节目要强调地方特色、打造金牌主持人、策划丰富多彩的活动以及将新闻故事化。目的是吸引更多的观众观看民生新闻节目,提高民生新闻节目的收视率。
With the improvement of material living standards, the past people’s livelihood news programs can not meet the current needs of the people. Based on this, this paper puts forward four innovative strategies of China’s television livelihood news programs, namely, people’s livelihood news programs should emphasize local features, build gold medalists, plan colorful activities and storytelling news. The purpose is to attract more viewers to watch livelihood news programs and raise the ratings of livelihood news programs.