当报业不再意味着暴利

• 作 者: 曹鹏
• 机 构: 经济日报研究部 副主任、博士
• 出 处: 广告大观(媒介版)
• 发表日期: 2006年05期
• 关键词: 经济效益指标 报业经济 拐点论 分析专家 房地产业 网络媒介 报纸广告 拐点 停步不前 中国报纸

报纸办得好不好,比赚不赚钱要重要得多。最近报业市场非常盛行一个说法,那便是2005年是中国报纸行业的拐点,从此开始,很多报纸一改以往收入与利润连年持续增长的势头,出现大幅下跌,甚至像《北京青年报》这样的广告大户都面临着亏损的危险。分析专家们从宏观市场环境,网络媒介、

What a good newspaper does, is much more important than making no money. Recently, the newspaper market was very popular. That was the inflection point of China’s newspaper industry in 2005. Since then, many newspapers have seen their incomes and profits continue to grow steadily year after year, dropping sharply, even like the “Beijing Youth Daily” The big advertisers are in danger of losing money. Analysts from the macro-market environment, network media,